my ongoing meditation on systems, human cognition, and how to best collaborate with teams to delight and empower both.
Primary Tasks: Product strategy, ux strategy, user & stakeholder interviews, competitive analysis, user roles definition, ux design, content strategy & writing.
The Hera ticketing event management platform was a project I endeavored, at first to make design recommendations to Burning Man. Later, I developed and pitched it as a first project for a non-profit product incubator I sought startup funding for.
On 24, Mar 2011 | In strategy | By ninavizz
Project Tasks: Stakeholder interviews, client-site workshops, functional audits of existing vendors & capabilities, user interviews, users roles definition, ux strategy.
The client’s expressed goal was to automate numerous patron & administrative tasks through the website, enabling the org to build new communities online, and enabling marketing efforts to better exploit social-web opportunities.
Primary Tasks: Interaction design, user roles definition
Virtuwell is a first-of-its kind online service, taking the “Ask A Nurse” concept to the next level by offering diagnostic & treatment services for the most common & least-invasive maladies, that would otherwise cost much more to treat via physician office visits. And would require the hassle of leaving your house.
Primary Tasks: UX/product strategy, hybrid interaction/visual design, content strategy & copywriting
From April 12-15th 2008, BEA Systems hosted their annual user conference in Chicago. Upon arrival, all attendees were given iPod Touch devices pre-configured for the conference, and prior to the conference were introduced to its website through Registration.
Primary Tasks: Client-site workshops, hybrid interaction/visual design, weekly micro-usability testing, prototype building in Flash. VERY quick iteration.
This was probably one of the most full-team, highly collaborative projects I’ve ever worked on. The initial ask was to simply polish a dowdy & troublesome suite of native apps on the yet-to-launch Palm Foleo device. And maybe the OS. At the eleventh hour, before the product’s long awaited launch.
From March 2005 through 2006, I worked with Yahoo!’s HotJobs business-unit. In March of 2006, I joined the Platform Products Group, to work with the Yahoo! Network Standards UED team. My role was Senior Visual Designer,and with both teams I delighted greatly in the wealth of opportunities to collaborate with & learn from some of the best interaction designers & user researchers in the biz.
On 20, Apr 2006 | In visual design | By ninavizz
In 2004 I worked at AOL’s Mountain View office in a visual design group directed by Philip Kim, within Mike Macadaan & Lisa Malmud’s design organization. My time there was spent working on a new “broadband specific” platform for AOL, that involved completely re-designing all of its live products to better capitalize on post dial-up bandwidth capabilities & more modern laptop monitors.
I primarily worked on AOL’s You’ve Got Pictures! product, and a product whose intent was to compete with iTunes—AOL Media Player (aka AMP)—that never launched.
On 24, Feb 2003 | In | By ninavizz
Primary Tasks: Art direction, design, management of freelance designers, photographers, stylists, and licensees. Press-checks, prototype development with overseas factories, model casting, guerrilla photography & styling.
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Art direction and the design of physical products and narratives was my professional focus, prior to 2004. Not much changed when I moved into digital: narratives are narratives, usability is usability, craft is craft, and manufacturing & shipping needs are akin to scaling & production needs. Humans will always be complicated. That keeps things interesting.